Role of Mobile Apps in Today’s Publishing Industry

The mobile applications are quickly taking control of the publishing industry due to various reasons. One is, obviously, the mobile business models resembling the traditional publishing models and it helps a lot to have smooth operations. Another is the large scale popularity of new generation smartphones and other mobile devices because which help in selling online content and advertisement quickly. Indeed, we can say that smartphones have increased the potential of mobile apps in publishing industry.

The new generation of smartphones and other mobile devices has made use of different potential business models which can be used by traditional publishers to earn quick ROI

“Based on industry leaders’ forecasts, it appears 2016 will shape up to be yet another eye-opening year for those who have chosen self-publishing as their field of endeavor.” – Book Works

This whitepaper includes the following topics:

• Strategies for traditional publishers entering the smartphone app market
• The mobile apps taking over the online world
• Barriers of mobile apps business models
• Top 3 Strategies for traditional publishers