How marketing automation can help you close more deals

About Event

A marketing automation program can help companies streamline and automate common marketing tasks. It becomes easier for your organization to effectively manage the process of finding good leads. With marketing automation, you can focus on developing relationships with prospects before they buy the products or services and scale personalized interactions with each customer.

In our event, business decision makers can learn which marketing automation tools best suites their organization and know what goes into making a good marketing strategy.

Agenda

• Introduction to marketing automation
• How to carry out lead nurturing, scoring and grading
• Importance of persona development and goals identification
• Evaluation of different marketing automation tools
• A/B testing, dynamic content creation and segmentation
• How to implement a data-driven marketing strategy