7950 Legacy Drive, Suite 250, Plano, TX 75024


Rajat Modi

Rajat Modi

Lead Analyst,

Softweb Solutions

Micheal McGrath

Michael McGrath

IoT Evangelist,

Softweb Solutions Inc

About Event

Augmented reality is no longer restricted to just high-end specialized headsets. AR based mobile apps have the potential to put the technology in the hands of anyone who has a smartphone. These apps can bridge the gap between the physical world and the virtual world.

During this event, our experts will talk about how augmented reality is changing the way consumers interact with brands and its use within organizations. This is because the technology’s potential lies not just in sales and marketing but also in field service, training and on the production floor among several other uses.

We will also cover how AR apps are built. There are many AR frameworks for building apps for headsets and smartphones. The more popular ones are ARCore, ARKit, Vuforia, Wikitude, and ARToolKit.

  • Introduction to augmented reality
  • Industry adoption trends and examples
  • Devices & SDKs that support AR
  • Use cases for major industries
    • - Manufacturing
    • - Automobile
    • - Education
    • - Retail
    • - Marketing & advertising
  • Demos

Questions & Answers

The following are the answers to the questions that were asked during the Event.

Question 1: Which is better ARKIT or ARCORE?

Answer 1: Both have similar features and perform about the same. ARKit was developed by Apple and came earlier in the year in 2017, while ARCore was developed by Google and came later in 2017.

Question 2: What is an environment based AR?

Answer 2: There is nothing like environment based AR. However, in order to achieve convincing AR, the camera and device must understand the environment around it, including detecting light and surfaces around it as well as object recognition.

Question 3: How does lighting works with ARCORE?

Answer 3: The camera on the device can detect the ambient light and simulates the same lighting model on the Augmented hologram.

Question 4: Name a few AR applications available in Google and Apple stores.

Answer 4:There are many applications for both Apple and Android. Some examples are Housecraft, Measurekit, and Snaappy.

Question 5: Does it recognize the face of the person?

Answer 5: Using outline-based AR, the device can detect the outline and general shape of a face and then apply AR filters on top of that. Apart from that, by integrating OpenCV – Open Source Computer Vision library with ARToolkit, the face of a person can be recognized.

Question 6: Does QRCode and barcode work as markers?

Answer 6: Yes, markers are generally visual signs that trigger the display of a virtual information. Any unique picture that camera detects are markers including QR Codes and barcodes, both.

Question 7: Is it true that AR has difficulty detecting vertical surfaces?

Answer 7: AR technology has evolved to be great at detecting horizontal surfaces, but at times it may have difficulty detecting vertical surfaces. Most of these issues are being fixed and you will find vertical surfaces to be less of an issue in the future. For example, Apple ARKit's next update will feature improvements in this area.