A multinational automotive company based in the US was keen to understand their brand perception to serve their customers with better products and services. They wanted to understand investigate thoroughly the product recall as it does not only impact their sales but also incur costs. However, they were finding it difficult to gauge customers’ opinions through traditional methods of surveying them all.
“The global emotion recognition and sentiment analysis market is expected to post a CAGR of over 60% during the period 2018-2022, according to the latest market research report by Technavio.”
Softweb Solutions conducted a series of consultation with the client to better understand their challenges and their approach. We suggested carrying natural language processing, text mining, and computational linguistics to understand what their customers’ where saying about their products online on different social media channels. With our robust sentiment analysis solutions, the client is able to better understand the issues and take proactive measures before they need to recall their products.