Ian O’Donnell

Ian O’Donnell

Director of Industry Solution,


Dhaval Barot

Dhaval Barot

Manager Enterprise Solutions,

Softweb Solutions, Inc.

About Webinar

The shopping experience has evolved in recent years. Smartphones, customer's decision powers and choices have majorly influenced the shopping experiences of customers. This implies retailer and malls owners get least time to attract, interact and influence the customers in order to drive more sales and offer better shopping experiences. This is where Softweb Smart Retail – the contextual marketing platform for retailers and brand owners comes in handy.

With the in-depth knowledge of Ian O'Donnell, Director of Industry Solution - Microsoft and a renowned subject matter expert of retail industry, Softweb Solutions is bringing its latest webinar on March 7, 2018, to educate you with the capabilities of the smart retail solution. The webinar will cover every point that a retailer must know about Softweb Smart Retail and make you familiar with the abilities it provides to attract and capture customer attention whilst reducing the operational cost and energy consumption.

Irrespective of the size of the business, this can prove to be the best chance for retailers to understand the importance of this groundbreaking technology.


  • What is Softweb Smart Retail and other IoT platforms
  • Benefits and business cases
  • Softweb Smart Retail solution overview
  • Detailed insights from analytics
  • Road map to implementation
  • Examples and strategies
  • Demo
  • Q/A

Questions & Answers

The following are the answers to the questions that were asked during the live webinar.

Question 1: What infrastructure changes will I have to make to adopt Smart Retail?

Answer 1: Zero! Smart Retail has been designed from the ground up so that it can integrate well and become a part of retail stores. It leverages so much of software that hardware dependency is greatly reduced. The main constituents are beacons and sensors, which are easy to install or remove.

Question 2: My store does not have a mobile app, can I still use Smart Retail?

Answer 2: Absolutely! Smart Retail comes with SDKs for iOS and Android devices. If you do not want to spend on app development, you can use our existing SDK.

Question 3: How often can I create campaigns? Is there any limit?

Answer 3: You can create as many campaigns as you want. Smart Retail will ensure they are executed as planned and you will not need to monitor them. The best part is that you can combine many of the features to increase the accuracy of your campaigns. For example, customer groups can be combined with virtual zones as well as beacons and sensors. This way, you are ensuring that one of the channels is definitely going to engage the customer.