The process of shopping has transformed over the years. With the use of smartphones, customer’s decision powers have been greatly influenced. This means that retailers and mall owners have limited time to attract the attention of their visiting customers in order to drive more sales and offer a better shopping experience. This is where Softweb Smart Retail comes in – the contextual marketing platform for retailers and brand owners.
This webinar will cover all the points that retailers should know about Softweb Smart Retail, show the capabilities and how it can be used to capture the customer’s attention, cut energy as well as operational costs and increase conversions with actionable insights. If you are a retailer with a shop / mall, this is the best chance to not only understand the importance of this groundbreaking technology, but also learn how to implement it and enlighten your customers.
The following are the answers to the questions that were asked during the live webinar.
Answer 1: Zero! Smart Retail has been designed from the ground up so that it can integrate well and become a part of retail stores. It leverages so much of software that hardware dependency is greatly reduced. The main constituents are beacons and sensors, which are easy to install or remove.
Answer 2: Data security is one of the prime concerns for any retailer, which is why, we have created the solution on one of the industry-leading cloud platforms that is Microsoft Azure. They have various forms of security embedded within the platform, which makes it very simple for any store owner. The data resides in the cloud and can only be accessed by the designated personnel.
Answer 3: Absolutely! Smart Retail comes with SDKs for iOS and Android devices. If you do not want to spend on app development, you can use our existing SDK.
Answer 4: As they say, there is a first time for everything. In the absence of a database, you will need to create one. The good news is that it integrates with most ERP, CRM, supply chain software, so that you do not have to create a brand new process to populate your database.
Answer 5: You can create as many campaigns as you want. Smart Retail will ensure they are executed as planned and you will not need to monitor them. The best part is that you can combine many of the features to increase the accuracy of your campaigns. For example, customer groups can be combined with virtual zones as well as beacons and sensors. This way, you are ensuring that one of the channels is definitely going to engage the customer.