Heather Maddalozzo

Heather Maddalozzo

Senior Project Coordinator and UIUX Lead,

Softweb Solutions Inc

About Webinar

User Experience is the key when developing any application and is a necessary component of Agile Development. Service Design takes UX further by involving more stakeholders and understanding their emotional journeys and reactions to a product or service.

Taking account everyone’s different user roles in a project can help shape a more optimal experience and product, especially when your company has a lot of user roles and varying perspectives to the lifecycle of a service.

Webinar agenda

  • Marketing Era of Experiences: Why this affects User Experience and Service Design
  • Principles of Service Design and Journey Mapping
  • Tools of Service Design and Deep User Experience